Circle by AMB360
Circle is AMB360’s managed email marketing product for businesses that want to stay useful, visible and commercially relevant after somebody first joins their audience.
Email marketing by AMB360
Most businesses spend a lot of time and money getting people to notice them, then do remarkably little with the audience they have already earned. Circle is built to change that.
We plan, build, schedule and improve email campaigns that keep your business present between buying decisions. That might mean nurturing new leads, creating repeat sales, promoting an offer, reactivating older customers or simply giving people another good reason to remember you.
More emails do not automatically create more value. We build campaigns around a clear reason to send, a clear reason to read and a clear next step for the person receiving them.
Circle is a managed service. We take care of the campaign build, layout, content, links, scheduling and the details that turn an idea into an email that is actually ready to go.
Every campaign gives us more information about what people open, click and respond to. We use that evidence to improve what comes next rather than treating every send as an isolated piece of activity.
We turn the things your business needs to communicate into a sensible campaign plan. Offers, launches, useful content, customer updates and sales opportunities are organised around when they matter rather than sent because the calendar says an email is due.
We build the actual emails for you, combining structure, copy, imagery, links and calls to action into campaigns that look like your business and are ready to send. Your package determines how many email builds are included each month.
Subject lines, opening copy, offers and calls to action all shape whether an email earns attention or gets ignored. We write with the recipient and the commercial objective in mind, without turning every campaign into a desperate sales message.
A useful database needs looking after. We help organise lists, segments and campaign audiences so the right people receive the right communication, while keeping the practical management of your email activity under control as the database grows.
Not everybody on your list needs the same message. Where the data supports it, we divide audiences around meaningful differences such as customer status, interests, behaviour or stage in the buying journey so campaigns can become more relevant.
For Scale and Dominate clients, Circle can go beyond individual campaigns with automated journeys that respond to useful moments in the customer relationship, helping the business stay present without every communication needing to be triggered manually.
Email gives us useful evidence quickly. We use opens, clicks, engagement patterns and campaign outcomes to understand what is resonating, then refine subject lines, content, timing and audience choices as the programme develops.
We report on the numbers that help us make the next campaign better. That means looking beyond delivery and open rates to understand what people clicked, which messages created action and where the audience is becoming more commercially useful.
What Circle covers
Circle covers the work around the send as well as the send itself. Planning, building, writing, audience management, segmentation, scheduling and optimisation all matter if email is going to become a useful part of the customer relationship rather than background noise.
See Circle packagesHow Circle works
Circle is designed to keep production clear and manageable. We agree what needs to be built, work on one email at a time, get that campaign ready for use and then move onto the next item in the queue.
On Dominate, the number of email builds is unlimited, but unlimited does not mean everything is built simultaneously. There is one active email build in production at a time, allowing us to keep the quality, feedback and approval process properly controlled.
We agree the campaign objective, audience, message and priority so the next email enters production with a clear job to do.
We create the campaign, bring the content and design together, check the practical details and prepare it for approval and scheduling.
Once campaigns are live, performance gives us evidence for what to repeat, what to change and where the next opportunity sits.
Insight
Winning attention is expensive. Wasting it is even more expensive. This Insight looks at what happens when businesses put all their energy into acquisition, then fail to build the communication that keeps customers, leads and prospects engaged afterwards.
Read the insightCircle thinking
The first click, enquiry or purchase should not be the end of the relationship. Circle is built around what happens next, keeping the business useful and relevant after somebody has already chosen to pay attention.
Circle subscriptions
Circle packages are based on two practical limits: how many emails we build for you each month and how many contact sends are included. A contact send means one email delivered to one contact, so a campaign sent to 5,000 people uses 5,000 contact sends.
Circle
For businesses that want a consistent, professionally managed email presence without needing a high-volume campaign programme.
Circle
For growing businesses that need more campaign capacity, a larger audience allowance and a more sophisticated approach to segmentation, automation and optimisation.
Circle
For businesses with a substantial audience or an active email programme that need continuous campaign production without a fixed monthly limit on the number of emails we can build.
Customers, leads and subscribers have already given you a way to reach them, but communication is irregular, inconsistent or only happens when there is something urgent to sell. Circle turns that dormant database into an audience you can actively build a relationship with, giving people useful reasons to keep paying attention between purchases and enquiries.
You know email should be happening, but somebody still has to decide what to send, write it, build it, check every link, manage the audience and schedule the campaign. Circle gives that work a proper production process, so email stops depending on whether somebody internally happens to find the time that week.
If customers can buy again, renew, upgrade, book another service or recommend you to somebody else, staying relevant after the first transaction has real commercial value. Circle helps keep that relationship active with useful, well-timed communication instead of forcing the business to start from zero every time it needs another sale.
A larger audience creates more opportunity, but it also makes generic communication less useful. Circle Scale and Dominate give growing databases more campaign capacity, stronger segmentation, automation and room to communicate more often without treating every contact identically or flooding everybody with messages that are not relevant to them.
Not every enquiry is ready to become a customer immediately. Circle gives you a structured way to stay useful and relevant after that first interaction, keeping your business present while somebody considers their options rather than allowing potentially valuable leads to quietly disappear from view.
If email only happens when there is a promotion to push, an event to fill or a sales target to chase, your audience quickly learns what every message is going to ask of them. Circle creates a more considered programme that balances commercial campaigns with communication people actually want to receive.
Customer acquisition is only part of the opportunity. Circle helps you stay connected after the first purchase, creating opportunities for repeat business, renewals, additional services, referrals and stronger customer relationships. The audience you have already earned should continue creating value.
Circle is not about sending the occasional newsletter and calling it email marketing. It is for businesses that want a consistent programme with proper planning, production, audience management and optimisation, turning email into a channel that supports growth alongside the rest of their marketing.
Who Circle is for
Circle is for businesses that already have, or are actively building, an audience worth staying in touch with. It gives that audience a proper communication programme rather than leaving email dependent on spare time, last-minute promotions or occasional newsletters.
Choose your Circle packageConnected marketing
Email becomes even more useful when it is connected to the rest of the marketing operation. Search and paid media can create the first interaction. Websites can capture interest. Circle gives the business a way to continue that relationship after the initial visit.
Use Circle as a focused managed email service, or connect it with other AMB360 products when you want acquisition, creative, customer communication and reporting to work as one joined-up system.
Paid campaigns can create the first response. Circle can nurture the people who are interested but not yet ready to buy and keep working the value of the audience after the click has been paid for.
Stronger creative gives campaigns a more distinctive visual and editorial identity, helping email feel like part of the brand rather than a generic template arriving from a marketing platform.
Bring email engagement into the wider marketing picture so campaign decisions are informed by customer behaviour, lead activity and the commercial outcomes that matter beyond an open rate.
Circle by AMB360
Circle gives you a consistent way to do something useful with it. Choose the package that matches your campaign volume and audience, and we’ll take care of turning the ideas into properly built email campaigns.
If you are not sure whether Build, Scale or Dominate is the right fit, start with a conversation. We can look at the size of your audience, how often you need to communicate and what you actually want email to achieve.
View Circle packages