Paid Media

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Scale smarter with performance-driven, channel-agnostic paid media that actually moves the needle

Paid media shouldn’t be a gamble — it should be an engine for growth. At AMB360, we build high-converting campaigns that combine strategy, creative, data, and automation to drive measurable results across every major platform. From Meta to Google, LinkedIn to TikTok, we help brands scale customer acquisition, amplify brand awareness, and turn ad spend into ROI — not just impressions.

We don’t play favourites with channels or lean on outdated playbooks. Instead, we test, iterate, and optimise relentlessly — so your budget is always working harder and going further.

Channel-agnostic strategy

Our campaigns start with your audience — not the platform. We build cross-channel paid media strategies that align with your goals, whether that’s lead gen, product sales, or brand lift. By staying platform-agnostic and data-led, we adapt your spend based on where we’re seeing results — whether that’s Meta, Google, LinkedIn, YouTube, TikTok, or programmatic. You get better returns, faster feedback loops, and zero channel bias.

Full-funnel measurement

Performance without transparency is a red flag. We integrate every campaign with AMBReports, giving you full visibility into real-time spend, conversions, ROAS, CAC, and revenue impact. Whether you're running lead gen or DTC eCommerce, we track everything — from first click to final conversion — with complete clarity. You’ll know exactly where your budget is going and what it’s delivering.

Creative built to convert

Ad creative is the difference between scroll and click. We design paid media assets that stand out and speak directly to your audience — from thumb-stopping video for TikTok and Reels to high-performing static and UGC. Every creative concept is built for the platform, formatted for the algorithm, and tested in-market for performance. We constantly refresh and optimise creative so your ads stay sharp — and never stale.

Rapid optimisation and scaling

The work doesn’t stop at launch. We manage your campaigns daily, testing new creatives, adjusting bids, shifting budget between channels, and using real-time data to optimise performance. When something works, we scale it. When something doesn’t, we pivot fast. Our goal is simple: get you to ROI faster and keep performance on an upward curve — always.

What we deliver

We deliver paid media strategy, execution, and optimisation across every major platform — including Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and programmatic display. This includes campaign planning, creative production, audience targeting, copywriting, budget allocation, tracking setup, A/B testing, and performance reporting. Everything is monitored in real time via AMBReports, so you always know what’s working — and what’s next.

Connect it all: SEO, ABM and Analytics

At AMB360, we understand that paid media is most effective when integrated with your wider marketing strategy. That’s why our paid media campaigns are designed to work hand-in-hand with SEO, Account-Based Marketing (ABM), and Insights & Analytics. Our SEO team collaborates with paid media to uncover valuable search opportunities, reduce CPCs, and ensure you dominate both organic and paid search results. For ABM, we utilise paid media to target your Ideal Customer Profiles (ICP) with precise, high-impact campaigns that drive engagement and conversions across key UK industries. With AMBReports providing real-time campaign tracking and performance insights, you gain full transparency on your ROI, multi-touch attribution, and revenue impact. This holistic approach ensures that every marketing pound is spent efficiently, optimising your campaigns and supporting scalable growth.

Frequently Asked Questions

Which paid media platforms do you run campaigns on?

We’re truly channel-agnostic — we run paid campaigns across Meta (Facebook/Instagram), Google Search & Display, YouTube, LinkedIn, TikTok, and programmatic platforms like StackAdapt and DV360. We choose platforms based on where your audience is and where performance potential lies — not what’s trendy.

Do you handle both strategy and execution?

Yes. We handle everything from strategic planning to daily execution. That includes platform setup, campaign structure, audience segmentation, creative production, copywriting, testing, optimisation, and reporting. You get a fully managed service designed to deliver ROI — not more work for your team.

Can you track ROAS and attribution across all channels?

Definitely. All paid media is connected to AMBReports, our proprietary analytics platform. It provides real-time visibility of ROAS, CAC, LTV, and multi-touch attribution across all channels. Whether you're a DTC brand tracking Shopify revenue or a B2B team tracking form fills to SQLs, you'll see exactly what’s driving results — and what’s not.

How do you approach creative testing and iteration?

We believe creative is a performance lever, not a guessing game. We launch with multiple creative variants, test them in-market, and use performance data to double down on top performers. Our team refreshes creative frequently to avoid fatigue and leverages UGC, motion graphics, and native formats that resonate on each platform.

Do you only work with brands spending large media budgets?

Not at all. We work with businesses of all sizes — from early-stage startups testing the waters to established brands spending at scale. If you’re ready to run serious, results-driven campaigns (whether your budget is £2K/month or £200K/month), we’re here to help you get the most out of every penny.

01908 040451

Let’s take your paid media from “just ads” to a high-performing growth engine. Talk to us about launching a smarter, faster campaign today.

Let’s talk business. But you first.

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Want to talk to us to find out how we can deliver growth for your business? Simply fill out the form and one of the team will be in contact with you as soon as possible.