Lead Generation

Not just more leads – just the right ones that close

At AMB360, we don’t chase vanity metrics. We design lead generation strategies that deliver real pipeline growth – qualified leads that are ready to convert, aligned with your ideal customer profile, and nurtured with the right message at the right time.

Whether you’re a SaaS company scaling into mid-market, a B2B service provider looking to land enterprise accounts, or an eCommerce brand expanding into wholesale or high-ticket DTC, we build targeted lead gen campaigns that blend creative, strategy, and performance. No fluff, no wasted spend – just high-quality leads, faster.

Smarter strategy, not just more traffic

We start by understanding your business, your audience, and what actually moves them to action. Through in-depth audience research, funnel analysis, and competitive mapping, we uncover the gaps in your current funnel – and build the strategy to fix them.

From top-of-funnel awareness to mid-funnel conversion, our lead generation campaigns are architected to attract, capture, and nurture prospects who are actively in-market, ready to talk, or primed to engage with your sales team.

We don’t rely on a single channel – we build multi-touch, cross-channel lead generation ecosystems that are proven to work.

Campaign strategy and funnel design

We start by mapping your entire lead generation journey — from first click to sales-qualified lead. That means identifying your ideal customer profile (ICP), auditing your current funnel, and designing campaigns that align with both your buyers’ intent and your commercial goals. Whether you're launching from scratch or optimising an existing engine, we deliver a full-funnel plan that’s built to convert.

Lead capture and conversion assets

Traffic is only part of the story — you need the right assets to convert it. We create high-converting landing pages, lead magnets, gated content, and nurture flows that turn interest into action. Whether it’s a downloadable guide for SaaS buyers, a pricing calculator for B2B services, or a wholesale inquiry funnel for eCommerce, we build assets that drive meaningful conversions.

Paid media and acquisition campaigns

We activate smart, performance-driven campaigns across the platforms where your audience actually spends time — LinkedIn, Google, Meta, and programmatic channels. Our team designs ad creative and messaging tailored to each stage of the funnel, targeting the right buyers with the right offer at the right time. Every campaign is built to scale, and every pound is tracked for return so we can demonstrate value.

Attribution, optimisation and sales handoff

Our work doesn’t stop at the form fill. We integrate with your CRM, build lead scoring frameworks, and help your sales team follow up fast and effectively. With full-funnel analytics and pipeline attribution baked in from day one, you’ll always know which campaigns are generating revenue — and how to scale them further. Because that is the insight you need.

Why AMB360?

We’re not just marketers. We’re growth partners. Our team combines deep channel expertise with real-world commercial thinking—so your lead generation strategy isn’t just creative, it’s commercially sound.

We bring together performance marketing, conversion copywriting, funnel optimisation, and automation into one tightly integrated lead generation engine. We’re fast, collaborative, and obsessed with your outcomes – not just our outputs.

And because we design every campaign with measurement in mind, you’ll always know what’s working, what’s next, and what’s driving your ROI.

Frequently asked questions

How is AMB360’s approach to lead generation different from traditional performance marketing?

Most performance marketing agencies focus on top-line metrics like clicks and impressions. We focus on what actually matters - pipeline, revenue, and conversion-ready leads. At AMB360, we take a full-funnel approach. That means we don’t just run ads; we design an entire acquisition ecosystem, from audience targeting and offer creation to conversion strategy, CRM workflows, and reporting. You don’t just get traffic—you get opportunities that your sales team can close.

Can you work with our existing CRM or marketing automation platform?

Yes, absolutely. Whether you’re using HubSpot, Salesforce, Zoho, or a custom-built stack, we integrate seamlessly with your systems. We’ll build lead capture flows that push data directly into your CRM, set up automated scoring and segmentation rules, and ensure your team has real-time visibility into campaign performance. We also provide clear guidance on how to align your sales team’s follow-up with our campaign strategy - so leads don’t just sit in your database, they move through your pipeline.

How do you qualify leads before handing them over to sales?

We believe in quality over quantity. Every lead generation campaign is built around a defined ICP and tiered qualification logic. We use form structures, progressive profiling, gated content, and intent signals to filter out unqualified traffic and surface your most relevant prospects. On top of that, we create lead scoring frameworks that consider behaviour, fit, and engagement - so your sales team isn’t chasing low-quality leads, they’re focused on high-value conversations.

Do you offer lead generation for eCommerce or DTC brands?

Yes. We’ve helped eCommerce businesses grow both B2C and B2B pipelines. Whether you're launching a wholesale program, a subscription service, or a high-ticket product, we design lead generation campaigns that target the right buyers and guide them through consideration to purchase. This often includes a mix of paid search, lead magnets, quiz funnels, retargeting, and email automation. If you’re moving beyond pure performance marketing into a more strategic growth model, we’re the partner to make it happen.

How long does it take to start seeing results from your lead generation campaigns?

Most clients see traction within the first 4–6 weeks after campaign launch. That includes setup time for research, strategy, asset creation, and deployment. From there, we iterate rapidly testing messaging, creative, audiences, and formats to maximise performance. Lead flow tends to scale from week 6 onward, with full optimisation cycles maturing around the 90-day mark. Throughout, you’ll have visibility into what’s working, what’s improving, and what’s generating real commercial value.

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Whether you need pipeline for your sales team, conversions for your SaaS product, or leads for your wholesale eCommerce business - AMB360 builds demand that delivers.

Let’s talk business. But you first.

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Want to talk to us to find out how we can deliver growth for your business? Simply fill out the form and one of the team will be in contact with you as soon as possible.