Digital PR

Build your brand’s reputation and visibility with a data-driven Digital PR strategy that connects with your audience

In today’s digital-first world, traditional PR is no longer enough to drive meaningful results. At AMB360, we blend the best of traditional PR with innovative, performance-driven digital strategies. Our Digital PR campaigns are designed to increase brand visibility, improve search rankings, and enhance your online reputation. We create engaging, impactful stories that capture your audience’s attention and build long-term brand credibility. Whether you’re aiming for media coverage, influencer partnerships, or social media buzz, we leverage data and creativity to deliver measurable results.

We don’t just rely on buzz — we ensure every Digital PR campaign is tied to real KPIs, including backlinks, domain authority, traffic growth, and conversions. By combining earned media with measurable impact, we help brands scale in a sustainable and ROI-driven way.

Focused strategy

Digital PR is not a one-size-fits-all solution — it requires a tailored approach to your audience and your industry. We take the time to understand your target market in the UK, crafting bespoke strategies that resonate with your audience. From national news outlets and industry publications to niche blogs and social media platforms, we make sure your brand gets the exposure it deserves in the right places. Our UK-centric approach ensures your message reaches the right people in the right way, elevating your brand to new heights.

Impact-driven measurement

Our Digital PR campaigns are powered by data. From tracking backlinks and domain authority to measuring referral traffic and sentiment analysis, we ensure every campaign delivers tangible results. Using our AMBReports platform, you get real-time access to performance insights, showing how your Digital PR efforts are contributing to your brand’s overall growth. This transparency allows you to see the direct impact of your Digital PR investment and make informed decisions for future campaigns.

Reputation management

A strong online reputation is crucial for any brand. Through Digital PR, we manage and protect your brand’s image across the digital landscape. We work with top-tier journalists, media outlets, and influencers to ensure your brand’s narrative is accurately portrayed and reaches the right audiences. Whether you’re looking to handle negative press or boost your credibility, our reputation management services help you take control of your brand’s digital footprint.

Building long-term brand authority

At AMB360, our approach to Digital PR isn't just about securing short-term wins; we focus on building lasting brand authority that pays dividends over time. By consistently placing your brand in front of the right audiences across trusted digital platforms, we help you become a recognised thought leader in your industry. Our campaigns are designed to strengthen your brand’s reputation, create long-term relationships with influential media, and increase your overall digital presence, ensuring that your brand remains visible, credible, and top-of-mind for years to come.

What we deliver

We deliver a comprehensive Digital PR strategy that spans earned media outreach, content marketing, influencer engagement, media relations, and social media amplification. Our team works closely with journalists, bloggers, and influencers to secure high-quality backlinks, drive organic traffic, and build meaningful relationships with key publications. We also focus on proactive reputation management, ensuring your brand maintains a positive presence online. Every campaign is backed by performance metrics, tracked in real-time via AMBReports, giving you full visibility into the results of your Digital PR efforts.

Connect it all: SEO, ABM and Analytics

At AMB360, we understand that paid media is most effective when integrated with your wider marketing strategy. That’s why our paid media campaigns are designed to work hand-in-hand with SEO, Account-Based Marketing (ABM), and Insights & Analytics. Our SEO team collaborates with paid media to uncover valuable search opportunities, reduce CPCs, and ensure you dominate both organic and paid search results. For ABM, we utilise paid media to target your Ideal Customer Profiles (ICP) with precise, high-impact campaigns that drive engagement and conversions across key UK industries. With AMBReports providing real-time campaign tracking and performance insights, you gain full transparency on your ROI, multi-touch attribution, and revenue impact. This holistic approach ensures that every marketing pound is spent efficiently, optimising your campaigns and supporting scalable growth.

Frequently asked questions

What is Digital PR and how does it differ from traditional PR?

Digital PR involves securing online coverage through media outlets, blogs, and influencers to improve brand visibility, search rankings, and online reputation. Unlike traditional PR, which focuses mainly on print and broadcast media, Digital PR harnesses the power of digital platforms — including social media, online news, and content marketing — to generate direct, measurable results.

How do you ensure Digital PR campaigns are effective?

We take a data-driven approach to Digital PR, ensuring every campaign is aligned with measurable KPIs, such as backlinks, traffic, and conversions. Using AMBReports, we track every campaign’s performance in real-time, adjusting our strategy based on data insights to continuously improve outcomes.

How do you manage reputation with Digital PR?

We proactively manage your online reputation by working with reputable media outlets, journalists, and influencers. We ensure positive coverage, address any negative press, and work to improve your brand’s image across all online platforms. Our focus is on building credibility, trust, and a positive brand narrative.

Can Digital PR help with SEO?

Absolutely. A key component of our Digital PR strategy is securing high-quality backlinks from trusted publications and blogs, which directly contribute to your website’s SEO performance. By improving your domain authority and generating organic traffic, our Digital PR efforts work hand-in-hand with your SEO strategy to improve rankings and visibility.

Do you work with small businesses or startups?

Yes! Whether you’re an established brand or a growing startup, we can tailor a Digital PR campaign to meet your needs and budget. We help startups generate buzz, build their reputation, and secure media coverage, while ensuring that even small budgets can yield significant results.

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Ready to elevate your brand’s visibility and reputation with a results-driven Digital PR strategy? Let’s craft a campaign that gets you noticed.

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