Account-Based Marketing

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Turn your highest-value customers into your warmest leads

Account-Based Marketing (ABM) is no longer just a strategy – it’s the standard for businesses that sell to high-value, complex, or niche audiences. At AMB360, we help you build and execute ABM programs that are deeply personalised, insight-driven, and laser-focused on ROI. Whether you’re a B2B startup landing enterprise logos, a SaaS company moving upmarket, or an eCommerce brand targeting wholesale or B2B buyers, we help you connect the dots between marketing, sales, and pipeline growth.

Our ABM approach blends strategy, creative, and performance in equal measure. From identifying the right accounts to building conversion-focused campaigns across multiple channels, we create ABM programs that are tightly aligned with your GTM goals and designed to scale.

Why ABM works in today’s market

Traditional lead generation just doesn’t cut it anymore – especially if you’re targeting senior decision-makers, multi-stakeholder buying groups, or niche verticals. ABM flips the funnel, aligning your marketing and sales efforts around a shared list of high-value accounts. Instead of chasing leads, you’re creating tailored buying journeys that speak directly to the needs of your most important customers.

For SaaS, B2B services, and eCommerce businesses targeting B2B buyers, this kind of precision is a game-changer. It reduces wasted spend, shortens sales cycles, and increases win rates. More importantly, it makes your brand feel relevant and trustworthy from the first touchpoint—not just the last.

Account intelligence and targeting

We help you zero in on the accounts that matter most. Through smart segmentation, ICP refinement, and tiering, we work with your team to build a high-value target account list rooted in real-world opportunity. Whether you’re targeting specific verticals, company sizes, geographies, or buying behaviours, we turn vague audience definitions into crystal-clear account strategies that sales and marketing can rally around.

Multi-channel campaign activation

We bring your ABM strategy to life through orchestrated, multi-touch campaigns across paid media, email, outbound sales, LinkedIn, and more. Our team ensures the right content reaches the right account at the right time. Whether it’s a one-to-one direct mail sequence for Tier 1 prospects or scalable LinkedIn campaigns for Tier 2 and 3 accounts, we create high-touch experiences that feel seamless and intentional.

Personalised messaging and content

Generic messaging won’t cut it when you’re speaking to high-value accounts. We craft tailored messaging frameworks, landing pages, ads, and sales enablement assets that speak directly to the needs, pain points, and ambitions of each persona and buying group. For eCommerce brands building B2B buyer programs, we help translate product benefits into business outcomes—making every interaction feel tailored and relevant to your prospects.

Attribution, analytics and optimisation

We don’t just launch ABM - we make it measurable. From CRM integration and engagement tracking to pipeline attribution and campaign-level reporting, we build visibility into what’s working and what’s not. You’ll know which messages resonate, which channels drive pipeline, and how ABM is contributing to revenue. This means smarter decisions, stronger sales alignment, and more efficient marketing investment.

Why choose AMB360?

We approach ABM with the same philosophy that drives everything we do: tight alignment between strategy, messaging, and activation. We don’t just create decks – we deliver campaigns, content, and frameworks that move the needle. Our team has experience launching ABM programs across industries, verticals, and stages of maturity. We’ve helped startups land dream logos, SaaS companies move upmarket, and eCommerce brands launch B2B buyer campaigns with precision.

We also bring deep creative and GTM experience – so your ABM assets won’t just be targeted, they’ll be memorable. And with a focus on EEAT principles (Expertise, Experience, Authoritativeness, Trust), we ensure your brand shows up with clarity and confidence at every touchpoint.

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Frequently asked questions

What types of businesses benefit most from Account-Based Marketing?

Account-Based Marketing is ideal for businesses that sell high-value products or services to complex buying groups - often in B2B, SaaS, or enterprise environments. If your sales cycle is long, your customer base is highly specific, or your deals involve multiple stakeholders, ABM helps you create focused, personalised campaigns that directly engage your most important prospects. It’s also increasingly effective for eCommerce businesses expanding into B2B or wholesale, where targeting and relationship-building are critical to growth.

How does AMB360 approach ABM differently from traditional agencies?

Most agencies approach ABM as just another version of lead generation, often focusing heavily on media spend without deep strategic grounding. At AMB360, we approach ABM holistically. We start with deep audience and account research, build clear strategic alignment between marketing and sales, and execute campaigns across every relevant channel. We blend creative, content, and performance with a heavy focus on attribution -ensuring every campaign delivers measurable pipeline impact. We also provide strategic enablement, so your internal teams are equipped to carry ABM forward long after launch.

Can ABM be effective for early-stage or scaling companies?

Yes - often even more so. For startups or scaling businesses, ABM offers a smart, resource-efficient way to concentrate efforts on the accounts that are most likely to generate revenue. You don’t need a massive tech stack or a fully built-out sales team to get started. We help early-stage brands identify their Ideal Customer Profiles (ICP), prioritise the accounts that align with business goals, and launch tiered ABM programs that are lean, agile, and scalable. It’s about making your marketing smarter, not just bigger.

How do you ensure alignment between marketing and sales in an ABM program?

Alignment is at the heart of ABM success. We bring marketing and sales teams together from day one - defining shared goals, agreeing on target accounts, and building campaigns that reflect both marketing insight and sales reality. Throughout the program, we facilitate joint planning, campaign enablement, and reporting sessions to keep everyone aligned. We also create shared assets (like playbooks, messaging guides, and outreach templates) to ensure consistency across channels and teams. The result? Better conversations, warmer leads, and more closed deals.

What tools or tech do I need to run a successful ABM campaign?

While ABM can be enhanced with tools like HubSpot, Salesforce, 6sense, Demandbase, or LinkedIn Campaign Manager, you don’t need a complex martech stack to start seeing results. We work with your existing tools (or help you choose the right ones) and tailor the program to your level of maturity. Our focus is on building campaigns that work in the real world - so whether you're working from spreadsheets and CRM reports or advanced intent data platforms, we adapt the approach to fit your setup and deliver real impact.

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Whether you're targeting 10 key accounts or scaling a full multi-tier program, AMB360 helps you plan, launch, and optimise ABM that drives real results - not vanity metrics.

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Want to talk to us to find out how we can deliver growth for your business? Simply fill out the form and one of the team will be in contact with you as soon as possible.