After spending a decade working for a captive finance house, and then a short but exciting stint as a finance broker, Greg Randall decided it was the right time to start his own finance company and go it alone with his partner Claire.
The logo idea that Greg had was something classic that but understated, which we added a gradient to incorporating pale pastel colours which traditionally indicate trust.
Chris is an absolute legend! I set up my business in September 2023 and needed a quick turnaround and within days I was up and running. The one-to-one time I get is important, and help and support is only a phone call away.
Greg Randall
In need of a quick turnaround to get his company off the ground, Greg got in touch and this is the story of how we helped him get set up…
We then used those colour ideas and combined them with a classic black and created a suite of documents including banners and finance documents.
The finance sector is a very competitive market, with hundreds of different companies and brokers seeking the same customers, so we sat down with Greg and identified what would set his company apart from his competitors – and we discovered themes of trust, experience and innovation.
Finance and protection products come with a lot of jargon, long documents and are sometimes difficult to understand, so we used Greg’s knowledge to create short, snappy guides to help his customers identify which product would suit their business. Short. Simple, and to the point.
Greg uses his knowledge of finance products to develop solutions to a range of different scenarios, so we provide support in copywriting and telling those stories that can help captivate and inspire new customers.
We compliment our work with a complete website management package, so any updates that Greg needs to meet both his professional and compliance obligations are handled for GCR Finance, as well as a social media package so we can design branded posts to support their growth.
“I’ve known Greg for a long time and our relationship is based entirely on trust – he understands that AMB360 have a vested interest in his business and want nothing but continued success for him.” says Chris, our Managing Director. “Personally, it’s been awesome to watch Greg grow into managing his own business, and I’m looking forward to working with him as GCR Finance continue to grow in their sector.”
If your business needs a tailored finance solution, we’d urge you to get in touch – we know they’re good. 😉