SEO Case Study: Chris Durrant – 130% Increase in Direct Calls from Google
The challenge
Chris Durrant, a highly regarded estate agent in Milton Keynes, approached AMB360 with a clear challenge: he wanted to increase the number of local enquiries coming through Google. Despite having a strong reputation and a well-designed website, his business wasn’t appearing prominently in local search results – especially in Google Maps, where many potential buyers and sellers begin their search.
Chris’s Google Business Profile wasn’t optimised, his website lacked clear local SEO signals, and he was missing out on a steady stream of organic traffic and phone calls. With competition in the Milton Keynes property market heating up, it was time to take action and improve his digital visibility.
What we delivered
We delivered a focused local SEO strategy tailored to the needs of a competitive estate agency market, with an emphasis on visibility, local engagement, and lead generation. Key deliverables included:
Keyword research and targeting
We identified high-value, location-based keywords like “estate agent Milton Keynes” and ensured the business’s online presence aligned with what people in the area were searching for.
Google Business Profile Optimisation
We fully updated Chris’s Google listing, improving everything from categories and service descriptions to photos and NAP (Name, Address, Phone) consistency.
On-Page SEO Enhancements
Without altering the website design, we optimised meta titles, descriptions, and on-page headings to better reflect local keyword intent and boost rankings.
Local Content Strategy
We guided the development of locally relevant content – such as service area descriptions and FAQs – to further strengthen the business’s organic authority.
Client Review Strategy
We encouraged Chris to actively request client reviews, which not only boosted trust signals but also increased relevance for local search queries.
The Results
The impact was both immediate and measurable.
Within just one week of completing the optimisation work, direct calls from Chris’s Google Business Profile jumped from 10 to 23 per week – a 130% increase. These weren’t general enquiries or spam – they were qualified leads from people actively searching for an estate agent in Milton Keynes.
Additional outcomes included:
- Stronger rankings for core local keywords
- Prominent placement in Google’s “local pack” and map results
- Increased visibility and engagement on Google Search and Maps
- A steady stream of new 5-star reviews from satisfied clients
The result? More phone calls, more appointments, and more opportunities to win instructions – all without relying on paid ads.
Client Testimonial
“The SEO strategy implemented by AMB360 has had a real impact on my business. I’ve seen a huge increase in the number of phone calls coming directly from Google, and I’m getting noticed by more people locally. Their advice and approach were spot on.”
— Chris Durrant, Estate Agent, Milton Keynes
Why This Case Study Matters
This case study is a clear example of how local SEO – done properly – can directly impact an estate agent’s bottom line. Chris didn’t need a website redesign or a huge marketing budget. He simply needed to show up when and where it mattered most.
A rise from 10 to 23 direct weekly calls proves that targeted, local SEO can turn a passive digital presence into a lead-generating asset. For estate agents competing in crowded local markets, that kind of visibility is game-changing.
At AMB360, we help service-based businesses turn Google searches into real-world results. If your business could benefit from more local exposure, let’s talk.