🎯 Case study: Helping Chris Durrant build a smarter, stronger brand
Introduction
Launching a new estate agency in today’s competitive market requires more than a sharp suit and a ‘For Sale’ board. It demands clear strategy, compelling branding, and digital systems that work together to attract and convert leads at scale. When Chris Durrant, a seasoned property expert, decided to launch his own independent estate agency, he partnered with AMB360 to bring his vision to life.
From strategic marketing support and search engine optimisation (SEO) to logo design, lead generation strategy, and the integration of artificial intelligence tools, this was a full-spectrum project designed to launch, grow, and future-proof his business from day one.
The challenge
While Chris brought years of experience in the property market and a deep understanding of his local area, launching a new estate agency meant starting from scratch in a space dominated by established players and national chains. He needed a bold, professional identity that would immediately convey trust and credibility to prospective clients. Without an existing online presence or marketing infrastructure, Chris also faced the challenge of building visibility and generating qualified leads quickly — and doing so without a bloated budget. On top of this, he wanted to find ways to work smarter, not harder, by integrating tools that could automate repetitive tasks and streamline operations, all while maintaining a personal and responsive service for his clients.
What we delivered
Strategic brand identity and logo design
We created a bespoke logo and visual identity for Chris Durrant Estate Agent that reflects both the personal touch of a local agent and the credibility of a modern property professional. The identity was crafted to work across print, digital and signage, establishing brand recognition from the first listing.
Website and SEO foundation
We developed a responsive, fast-loading, SEO-optimised website with locally targeted service pages, lead capture forms, and intuitive navigation. From on-page SEO and metadata to image compression and schema markup, we laid the groundwork for long-term search visibility in a highly competitive sector.
Lead generation and marketing advice
Chris needed his marketing budget to go further — so we worked closely with him to develop a lead generation funnel focused on high-intent prospects. This included optimising his Google Business Profile, building out hyperlocal landing pages, and providing guidance on email marketing, content creation, and Facebook Ads strategy tailored to his local audience.
Smart automation and AI integration
To support efficiency and scalability, we helped Chris incorporate AI-powered tools into his workflow. From automated follow-up emails and appointment booking reminders to using AI-driven platforms to pre-write property descriptions, he saved hours each week — freeing him up to focus on clients and closing deals.
The results
Within just 60 days of launching his new brand and website, Chris saw a 35% increase in local organic traffic, thanks to the strong SEO foundation and targeted content strategy we put in place. The integration of AI-powered tools into his workflow saved him over 10 hours a week, allowing him to focus more on client relationships and property transactions. His marketing funnel began generating consistent, high-quality leads across organic, direct, and social channels, providing a solid return on his investment. Most importantly, the combination of a professional brand identity and effective digital presence helped Chris quickly establish recognition and trust within his local market, laying the groundwork for long-term growth.
Client testimonial
“AMB360 helped me bring my business to life in a way I could never have done alone. From the brand identity to the website, from SEO to using AI to save time — everything was clear, strategic, and results-focused. I had leads coming in within weeks, and the support has been second to none.”
— Chris Durrant, Founder, Chris Durrant Estate Agent
Why this case study matters
This project highlights AMB360’s strength in working with new and growing service businesses, delivering end-to-end marketing support that connects creativity, data, and smart technology. Our approach isn’t just about one-off projects — it’s about building systems that support sustainable, long-term growth.
Ready to build your brand and fill your pipeline?
If you’re launching a new business or ready to level up your marketing, AMB360 brings together brand strategy, performance marketing, AI integration, and expert execution — all under one roof. Let’s talk about how we can help you grow.