🔨 Case Study: Bellview Windows — Building a stronger digital and brand presence
Introduction
Bellview Windows is a trusted, family-owned business specialising in the installation of windows and doors. As a company rooted in the local community, Bellview Windows had a strong reputation for high-quality service and customer satisfaction. However, they were seeking to modernise their digital presence, strengthen their brand identity, and better engage with customers in a competitive market. They turned to AMB360 to help them achieve this — with a focus on creating a new brand identity, a fresh website, an effective social media strategy, and a suite of print materials that reflect their quality craftsmanship and customer-focused approach.
The challenge
Bellview Windows had an established customer base but lacked a cohesive and modern digital presence. Their existing website was outdated and not optimised for mobile users, their brand identity didn’t fully represent the high-end quality of their services, and their social media activity was limited and inconsistent. The challenge was to create a fresh, professional image that resonates with both new and returning customers, drives traffic to the website, and ultimately leads to more enquiries and sales.
Bellview also needed a comprehensive marketing plan to deliver campaigns that would generate local awareness, encourage customer engagement, and highlight their industry leadership. Additionally, they wanted to ensure that their branding and messaging was consistently delivered across both digital and print materials, from brochures to graphics for their service vehicles, to attract attention and build brand recognition.
What we delivered
Logo Design & Brand Identity
The first step was to create a new logo and brand identity that communicated both the trustworthiness of Bellview Windows and their reputation for high-quality craftsmanship. We developed a modern, clean logo that reflects their core values and appeals to their target audience. This new identity was carried across all branded materials, ensuring consistency and professionalism in every customer interaction.
Website Build & SEO
Next, we developed a new website that was fully responsive, user-friendly, and SEO-optimised for local searches. We created a clean, intuitive layout with clear calls to action, making it easy for visitors to navigate and contact Bellview Windows for a quote. The website included service pages that highlight their expertise in windows and doors, with customer testimonials and before-and-after galleries showcasing their previous projects. We also implemented key on-page SEO strategies, such as optimising titles, metadata, and local search keywords, to ensure the website would rank highly for relevant searches in the local area.
Social Media Management & Campaign Delivery
To complement the website, AMB360 developed a social media strategy to increase engagement and promote Bellview Windows’ services. We managed Facebook, Instagram, and Twitter accounts, curating and posting regular content to showcase their work, highlight customer reviews, and promote seasonal offers. We also launched targeted campaigns using Facebook Ads to reach potential customers in their service areas. By creating a content calendar, engaging visuals, and seasonal promotions, we helped Bellview Windows grow its following, drive traffic to their website, and generate more leads.
Print & Graphics
In addition to digital marketing, we worked on print materials that could be used in various marketing touch points — from brochures and flyers to billboard graphics. We designed a range of print collateral that matched the new brand identity, including a brochure that outlined the company’s services, an incentive flyer for promotions that enhanced the company’s presence in the local community. These materials helped establish brand recognition and credibility wherever Bellview Windows operated.
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The results
The revitalisation of Bellview Windows’ brand and digital presence led to significant improvements across multiple key areas of their business. The new website saw a remarkable 50% increase in traffic within the first six months, with local SEO strategies driving more organic visitors and enquiries from potential customers searching for window and door installations. The social media strategy also proved successful, resulting in a 40% increase in engagement and a 25% growth in leads, thanks to both organic posts and targeted Facebook Ads. Additionally, the consistent and professional visual identity, applied across print materials and online platforms, helped to significantly improve Bellview Windows’ brand visibility within their local market. These efforts collectively resulted in more inbound leads, higher customer recognition, and ultimately, a boost in conversions and sales.
Client testimonial
“Working with AMB360 has been a game-changer for our business. They completely transformed our online presence, developed a brand identity that truly reflects the quality of our services, and helped us engage with our community more effectively than ever before. The results speak for themselves. We’re seeing more leads, more customers, and stronger brand recognition in the market.”
Kyle Bell – Bellview Windows
Why this case study matters
This case study highlights AMB360’s expertise in supporting local businesses to thrive in today’s competitive market. From rebranding and web design to targeted social media campaigns and print collateral, we deliver integrated solutions that elevate the presence of our clients across all touchpoints — both online and offline. Whether it’s increasing web traffic, generating leads, or growing brand recognition, we work closely with our clients to ensure long-term success.
Ready to take your brand to the next level?
If you’re looking to modernise your brand, improve your digital presence, and generate more business, AMB360 can help. Our team is ready to deliver results with customised strategies designed to drive growth and position your business for success. Contact us today to start your transformation.