Chris Boult

In the ever-evolving world of search engine optimisation, Google continues to refine how it ranks content — and EEAT is at the heart of it. Standing for Experience, Expertise, Authoritativeness, and Trustworthiness, EEAT is more than just a framework — it’s a signal of credibility, quality, and relevance. In this…

Google is stepping up its fight against parasitic SEO — the tactic where low-authority sites piggyback on high-authority domains to game search rankings. In this blog, we explore what the crackdown means for publishers, how it could reshape SEO strategies, and why sustainable, high-quality content matters more than ever.