Jordan Smith

Jordan Smith is a dynamic Paid Media Specialist at AMB360, where they lead the strategy, execution, and optimization of high-performing digital advertising campaigns. With a sharp analytical mind and a passion for performance marketing, Jordan plays a pivotal role in helping clients maximize ROI across platforms like Google Ads, Meta, LinkedIn, and programmatic channels.

With over six years of experience in the paid media landscape, Jordan brings both strategic foresight and hands-on expertise to every project. After graduating with a degree in Digital Marketing from Northampton University, Jordan quickly advanced through agency roles, building a reputation for crafting data-driven campaigns that don’t just drive clicks—they convert. From B2B lead generation funnels to high-volume ecommerce strategies, Jordan has a proven track record of scaling campaigns and improving cost efficiency at every stage of the customer journey.

At AMB360, Jordan collaborates closely with clients and internal teams to develop full-funnel paid media strategies that align with broader marketing goals. Their specialties include keyword research and audience segmentation, A/B testing, conversion tracking setup, and budget management. Jordan also takes a proactive approach to staying ahead of trends, regularly testing emerging ad formats and platform features to keep clients ahead of the curve.

What sets Jordan apart is a rare blend of technical proficiency and creative insight. Whether it’s refining ad copy to improve CTR or diving deep into analytics to uncover new opportunities, Jordan approaches every challenge with a performance-first mindset and a commitment to measurable results.

Outside of work, Jordan enjoys trail running, photography, and exploring the intersection of psychology and consumer behaviour. They’re also a regular attendee at industry conferences and workshops, always eager to sharpen their skills and stay inspired by the fast-moving world of paid media.