GCR Finance is a boutique financial services firm specialising in mortgage solutions, insurance, and financial planning for clients across the UK. As a new entrant in a highly competitive market, GCR Finance needed more than just a presence — they needed a professional, trustworthy brand identity, a high-performing website, and the digital infrastructure to support sustained growth. That’s where AMB360 came in.
The challenge
When GCR Finance came to us, they had a clear vision for their business but lacked the digital infrastructure and brand presence to support it. As a new player in the competitive financial services sector, they needed to make an immediate and lasting impression. That meant launching with a strong visual identity, a high-performing website, and a secure, scalable operational setup. They also required an email hosting solution that could grow with their team, as well as ongoing technical support to keep everything running smoothly. Beyond the technical requirements, GCR Finance sought a strategic partner to guide them through business development and help shape their growth in a fast-moving and highly regulated market — all under tight timelines.
Solutions
To bring GCR Finance’s vision to life, we delivered a fully custom, conversion-optimised website that reflects the professionalism and trust required in the financial services industry. The site features a responsive design, intuitive navigation, SEO-optimised service pages, and a custom mortgage calculator — all built to drive leads and build credibility. Alongside the website, we crafted a clean, modern brand identity, complete with a flexible logo suite, colour palette, and brand guidelines that extended seamlessly across digital and print. We set up secure, scalable Microsoft 365 email hosting with custom domain integration to support day-to-day operations and ensure GDPR compliance. To maintain technical stability, we provided hosting, backups, CMS updates, and responsive support through our ongoing technical maintenance service. And beyond delivery, we acted as a strategic growth partner — supporting business development, advising on marketing strategy, and integrating tools like CRM workflows to help GCR Finance grow sustainably and confidently.
The results
Within just six months of launching, GCR Finance transitioned from a standing start to a fully operational, digitally enabled business with a strong and credible market presence. The new website quickly became a key driver of growth, generating a 400% increase in qualified leads during Q2 alone. The brand’s professional identity attracted positive feedback from both clients and partners, while the seamless integration of CRM workflows significantly accelerated the onboarding process. With zero technical issues reported post-launch and 100% uptime, GCR Finance operated with confidence and reliability from day one. The business also expanded its internal team, recruiting new brokers supported by a scalable digital infrastructure and a clear, high-converting online experience — proving that strategic design, development, and technical support can create real momentum in a competitive industry.
Why it matters
For financial service firms, trust is everything. By combining high-quality design, technical reliability, and strategic thinking, we helped GCR Finance launch with confidence — and scale with certainty. This project exemplifies how integrated digital services can empower financial businesses to grow in a competitive, fast-moving sector.
What the client said
“We knew we needed a serious digital partner to launch GCR Finance the right way, and AMB360 delivered beyond expectations. From the website to the branding and backend infrastructure, every piece of the puzzle came together seamlessly. They’ve been more than an agency — they’ve been an extension of our team.”
– Greg Randall, Director, GCR Finance
Ready to build something great?
Whether you’re launching a new financial brand or looking to scale an existing business, AMB360 can help you build a digital foundation for sustainable growth. Get in touch to find out how we can partner for success.