Pulse by AMB360

Reporting that tells you more than what happened. It tells you what matters.

Pulse is AMB360’s reporting, CRM and marketing intelligence product, bringing performance, leads, customer journeys and commercial data together so better marketing decisions can be made from a clearer picture.

See Pulse packages Free Marketing Diagnosis

Marketing intelligence by AMB360

More data is not the answer. Better understanding is.

Most businesses already have plenty of numbers. They are spread across advertising platforms, analytics tools, social channels, email systems, CRM records and spreadsheets, each reporting its own version of success.

Pulse brings the useful parts together. It creates a clearer view of marketing performance, lead generation and customer movement, then adds the analysis needed to understand what those numbers mean for the next decision.

Explore Pulse
01

Bring the picture together.

Pull the useful marketing signals into one reporting view instead of asking somebody to interpret six different platform dashboards every month.

02

Connect activity to outcomes.

Move beyond reach, clicks and traffic by looking at leads, conversion, customer journeys and the commercial actions that marketing is supposed to create.

03

Know what to do next.

Reporting becomes useful when it changes a decision. Pulse adds interpretation and recommendations so the output is not simply another document full of numbers.

01

Marketing dashboards

Pulse consolidates the marketing measures worth watching into a clearer reporting environment. Instead of treating every available metric as equally important, dashboards are structured around the information needed to understand performance and make decisions.

02

Channel performance

Search, paid media, social, email and website activity can all tell different stories in isolation. Pulse compares the useful signals across channels so performance can be considered as part of one marketing operation rather than a collection of disconnected reports.

03

CRM integration

At the higher Pulse tiers, reporting moves beyond marketing platforms and into the CRM. That allows lead source, status, customer movement and pipeline information to become part of the performance picture rather than disappearing after the initial enquiry.

04

Lead & conversion reporting

Traffic is useful only when the business understands what happens afterwards. Pulse tracks the movement from marketing activity into enquiries and conversions wherever the available systems and data allow, creating a more commercially useful measure of performance.

05

Source & attribution analysis

Customers rarely experience marketing as one neat single-channel journey. Pulse helps identify the sources and touchpoints contributing to leads and conversions while recognising the limitations of attribution rather than pretending every journey has one perfect answer.

06

Customer journey visibility

Scale and Dominate can connect reporting with the stages customers move through after first contact. That creates better visibility of where leads progress, where they stall and where marketing or follow-up may need to work harder.

07

Pipeline & commercial reporting

Pulse Dominate extends the picture into pipeline and commercial performance where the underlying data is available. Marketing can then be discussed alongside opportunity value and customer outcomes instead of being judged entirely on top-of-funnel activity.

08

Analysis & recommendations

The most important part of Pulse is what happens after the numbers are collected. We interpret the patterns, identify useful changes and turn reporting into practical recommendations about where marketing should improve, stop, continue or invest more heavily.

What Pulse covers

See the numbers. Understand the story behind them.

Pulse starts with reporting and becomes progressively more connected to the customer and commercial journey. Dashboards, channel performance, CRM data, lead sources, conversions and pipeline can all contribute to a clearer answer to the question that actually matters: what should we do next?

See Pulse packages

How Pulse works

Connect it. Understand it. Act on it.

Pulse is designed to reduce reporting noise, not add another layer of it. We identify the useful data sources, organise the information around meaningful measures and build a reporting rhythm that makes performance easier to understand.

As you move through the tiers, Pulse becomes more connected to CRM, lead, customer and commercial information, with Dominate adding deeper analysis and ongoing intelligence around what the business should do next.

01

Connect.

Bring the useful marketing and, where included, CRM data into a reporting structure that gives the business one clearer view of performance.

02

Interpret.

Look beyond the headline metrics to understand movement, comparisons, lead quality, customer journeys and the signals that explain what is changing.

03

Act.

Turn the reporting into recommendations so marketing decisions are based on evidence rather than whichever platform produced the most impressive-looking number.

Pulse subscriptions

From clear reporting to managed intelligence.

Choose how deeply you want Pulse connected to the business. Build creates a clearer marketing reporting layer. Scale connects performance with CRM and customer journeys. Dominate turns Pulse into an ongoing intelligence and commercial reporting function.

Pulse

Build

£49+ VAT / month

Core marketing reporting and consolidated performance visibility.

For businesses that want their key marketing performance brought into one clearer reporting view without unnecessary reporting noise.

  • Core marketing performance dashboard
  • Key channel reporting
  • Website performance reporting
  • Traffic and acquisition visibility
  • Campaign performance overview
  • Core conversion reporting
  • Month-on-month performance comparison
  • Key metric commentary
  • Monthly reporting
  • Core performance recommendations
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Pulse

Scale

£149+ VAT / month

Marketing reporting connected with CRM, leads and customer journeys.

For businesses that need to understand what happens after marketing creates attention and where leads move next.

  • Everything in Pulse Build
  • CRM integration and reporting
  • Lead source reporting
  • Lead and conversion visibility
  • Customer journey reporting
  • Campaign comparison reporting
  • Source and channel analysis
  • Funnel-stage visibility
  • Deeper performance commentary
  • Enhanced monthly analysis
  • Ongoing optimisation recommendations
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Pulse

Dominate

£249+ VAT / month

Fully managed reporting, CRM intelligence and ongoing commercial analysis.

For businesses that want AMB360 to turn marketing, CRM and commercial data into an ongoing intelligence function.

  • Everything in Pulse Scale
  • Advanced custom dashboards
  • Attribution analysis
  • CRM management and optimisation
  • Pipeline visibility
  • Commercial performance reporting
  • Lead quality analysis
  • Custom reporting requirements
  • Cross-channel performance analysis
  • Ongoing data and reporting refinement
  • Detailed strategic recommendations
  • Managed monthly intelligence review
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01

Your reporting lives in too many places

Every platform has its own dashboard, terminology and definition of success. Pulse brings the useful measures together so the business can understand overall performance without manually stitching together a monthly collection of screenshots and spreadsheets.

02

You receive reports but still do not know what to do

A report can contain dozens of charts and still fail to answer a useful question. Pulse adds interpretation and recommendations so reporting explains what changed, why it matters and where the next marketing decision should focus.

03

Marketing stops being tracked at the enquiry

You know how many leads marketing produced but not what happened to them afterwards. Scale and Dominate connect reporting more closely with CRM and customer journey data so lead volume can be considered alongside progression and outcome.

04

Your CRM contains useful data nobody is using

Lead source, status, pipeline and customer information can reveal far more than a marketing dashboard alone. Pulse helps bring that information into the reporting conversation instead of leaving it buried inside the CRM.

05

You cannot confidently compare channels

One channel reports clicks, another engagement, another opens and another leads. Pulse creates a more consistent view of what each channel contributes so budget and effort can be discussed using more comparable commercial signals.

06

You are making budget decisions on instinct

Experience matters, but it works better with evidence. Pulse makes trends, conversion performance and channel contribution easier to see so investment decisions have more behind them than whichever campaign feels busiest.

07

Leadership needs a clearer commercial view

Senior teams rarely need every marketing metric. They need to understand what is driving demand, where leads are coming from, what is converting and where investment is creating value. Dominate develops reporting around that broader commercial conversation.

08

You want intelligence, not another dashboard

Pulse is for businesses that want reporting to influence what happens next. The end product is not simply a prettier collection of numbers, but a clearer understanding of performance and an ongoing set of decisions built from it.

Who Pulse is for

When reporting needs to become decision-making.

Pulse is for businesses that have data but need more clarity from it. Whether reporting is fragmented, CRM information is disconnected or lead and commercial outcomes are difficult to trace back to marketing, Pulse creates a more useful view of what is actually happening.

Choose your Pulse package

Connected marketing

Pulse measures the system. Then helps improve it.

Pulse becomes more useful as more of the marketing operation connects to it. Search, advertising, email, social and website activity all create signals that can help explain where demand is coming from and what happens next.

Use Pulse as a standalone reporting layer or connect it with other AMB360 products to create a clearer feedback loop between activity, performance and the next strategic decision.

Explore AMB360 products
01

Pulse + Growth

Connect paid media performance with lead, conversion and CRM information so advertising decisions can move beyond platform metrics towards commercially useful outcomes.

02

Pulse + Signal

Bring organic visibility, traffic and search performance into the wider reporting picture and understand how search contributes alongside other acquisition channels.

03

Pulse + Circle

Connect email activity with audience, lead and customer information so opens and clicks can be considered alongside the actions people take after engaging with a campaign.

Pulse by AMB360

Know what happened. Know what to do next.

Pulse turns scattered marketing and customer data into a clearer view of performance, then adds the analysis needed to make that information commercially useful.

Start with Build for core reporting, choose Scale to connect CRM and customer journeys, or use Dominate when you want AMB360 to provide the full managed intelligence layer.

View Pulse packages