Useful technology. Your choice where it matters.

01

What cookies are

Cookies are small pieces of information that a website can store on your computer, phone or other device. They can be used to make a website function, remember choices, understand how the site is used or support measurement and advertising.

Some cookies last only for the browsing session. Others remain on your device for a defined period or until they are removed. Cookies can also be set directly by AMB360 or by a third-party service used on the website.

02

This policy covers more than cookies

The rules governing storage and access technologies can apply to more than traditional browser cookies. Depending on how this website is configured, similar technologies may include tracking pixels, tags, scripts, local storage or other methods that store information on, or access information from, your device.

We use the word cookies throughout this policy as a convenient shorthand, but the same principles apply to similar technologies where relevant.

03

How AMB360 may use cookies

The technologies used on this website can change as the site and our marketing systems develop. Broadly, cookies and similar technologies may be used for the following purposes.

• Operating and securing the website.
• Remembering choices and cookie preferences.
• Supporting forms and functionality requested by visitors.
• Understanding how visitors use the website.
• Measuring website and marketing performance.
• Understanding where visits and enquiries originate.
• Measuring advertising campaigns and conversions.
• Supporting remarketing, audience creation or other advertising activity where appropriate consent has been given.

04

Strictly necessary technologies

Some technologies are required for the website or a feature you have requested to operate correctly. These can include technologies used for security, network management, session handling, fraud prevention or remembering your privacy and cookie choices.

Where the law allows a technology to operate without consent because it is strictly necessary for the service you requested, it may be enabled automatically. We still aim to explain its purpose clearly.

05

Functional technologies

Functional technologies can remember choices or enable enhanced features that are not essential to the basic operation of the website. Depending on the technology and purpose, consent may be required before it is enabled.

If a functional technology requires consent and you choose not to enable it, the core website should remain available, although the relevant optional feature may not work as intended.

06

Analytics and performance

Analytics technologies can help us understand how people arrive at the website, which pages are used, how visitors move through the site and whether particular content or journeys are performing effectively.

Where consent is required for the analytics technology we use, it will not be activated until that consent has been provided. Analytics information may be combined into reports that help us improve the website, marketing journeys and overall user experience.

07

Advertising and campaign measurement

AMB360 may use advertising technologies, such as advertising pixels or tags, to understand whether campaigns lead to visits, enquiries or other useful actions. They may also support audience creation, remarketing or advertising based on previous interactions with our website.

Storage and access technologies used for online advertising, including associated tracking, profiling and advertising measurement, will only be enabled where the required consent has been obtained.

If technologies such as the Meta Pixel or advertising tags are added to the live AMB360 website, the cookie preference tool and the detailed cookie information below must be kept updated to identify the relevant provider, purpose and duration.

08

Third-party technologies

Some website functionality, analytics, advertising or embedded services may be provided by third parties. Where enabled, those providers may set or access information on your device and may process information collected through their technology.

Where a third-party technology requires consent, we aim to prevent it from operating until the relevant preference has been selected. We also aim to identify third-party providers and explain the relevant purpose through our cookie information or consent tool.

09

Current cookie and technology details

The exact cookies, tags and similar technologies on the live AMB360 website should be determined from the technologies actually installed, not from a generic list. That is particularly important for analytics, advertising and third-party tools because names and durations can change as providers update their services.

Before the production site is signed off, AMB360 should complete a cookie and tracking audit and populate the consent tool with the actual technology name, provider, purpose and duration for every technology in use. This policy deliberately does not invent cookie names or expiry periods that have not yet been verified.

10

Your consent and preferences

When you first visit the website, you may be shown a cookie preference tool. Where consent is required, non-essential technologies should not be enabled before you make the relevant choice.

You should be able to accept or reject non-essential technologies and change your preference later. Withdrawing consent does not affect the lawfulness of processing that took place while valid consent was in place.

If AMB360 materially changes the technologies or purposes for which your consent was obtained, we may ask you to make a new choice.

11

Browser controls

Most browsers provide controls that allow you to view, delete or block cookies. You may also be able to restrict third-party cookies, clear stored information when the browser closes or use private browsing modes.

Blocking all cookies through your browser can affect functionality because strictly necessary technologies may be required for parts of a website or service to operate correctly. The website’s own cookie preference tool is therefore the better place to control optional technologies where one is available.

12

Changes to this Cookie Policy

We may update this Cookie Policy when technologies, suppliers, website functionality, marketing activity or legal requirements change.

We will update the date shown at the top of this page when the policy changes. Where a change affects an existing consent choice, we will take appropriate steps to request fresh consent where required.